UK-based company Memory Lane Games has moved into AZ TechCelerator (12425 W. Bell Road, Surprise).
The company offers apps focused on supporting people with cognitive decline. The picture book-like questions and answers, supported by a series of training videos, can be personalized by a professional caregiver or family member.
The app is easy to use, doesn’t flag “wrong” answers, and helps foster conversations. The app also encourages grandchildren to get involved by bridging the technology gap with older relatives.
Surprise AZ TechCelerator Debra Roubik, who was instrumental in bringing Memory Lane Games to Surprise, was first introduced to the company at a Zoom meeting almost a year ago.
“Watching my mother fade from dementia was painful,” she said. “The only way we could really connect was through family photos. I knew it was going to be something different than Mom and I wanted them in Arizona!
Brian Hall, Vice President of Memory Lane Games, was inspired to visit Arizona because of the density of senior care in Arizona, especially around Phoenix, and the organization’s perception that the state has a more holistic community than anywhere else. was both.
“Here we put the elderly at the center of the community,” he said.
Also, the presence of the Banner Sun Health Institute (10515 W. Santa Fe Drive, Sun City), which conducts brain research every day, and the Dementia Friendly Surprise Initiative helped make the company’s decisions.