Sleepagotchi Raises $3.5M to Gamify Sleep with Digital Collection

Sleepagotchi, a mobile app that gamifies sleep via digital collections, has raised $3.5 million.

Sleepagotchi uses game-like interactions and social elements to help users improve their sleep habits.

Investors include 6th Man Ventures, Collab+Currency, Shima Capital, 1kx, DeFi Alliance, Sfermion, Emoote and LCA Game Guild.

Angel investors included Cem Kansu, Duolingo’s VP of Products. Santiago R. Santos; Mona founder Justin Melillo; Serge Kassardjian, general partner at 6th Man Ventures and CEO of Staytuned, will join Sleepagotchi’s board as a board member, and Derek Schloss, managing partner at Collab + Currency, will join as an observer.

Sleepagotchi provides a digital collection for users who achieve consistent sleep goals. Every morning, users claim digital collectibles that allow them to build virtual collectible rooms. With Sleepagotchi, users enter goals for when they want to consistently go to bed and wake up. Users receive different levels of rewards depending on how close and consistent their actual sleep and wake times are to their goals.

In November 2022, Sleepagotchi will be released in closed beta and available in the iOS app store, with Android development underway. An access code is required for registration. This can come from the current user, the website’s email waitlist, or joining a Discord.

Anton Kraminkin and Alex Karatkou started the company. Kraminkin is a former management consultant, previously working at Duolingo on a product focused on gamification features.

“Inspiration comes from Duolingo and the extent to which it gamifies language learning, using every available gamification technique to build habits around language learning,” Kraminkin said of GamesBeat. said in an email to “We looked at how we could apply certain gamification elements to other virtuous habits (sleep, exercise, diet) and decided to focus on sleep. Because people already track their sleep in some way by setting their alarm clocks.. We were also inspired by the book why we sleep By Matthew Walker. Walker writes that a consistent sleep routine is the main factor you can take to improve your sleep, so now we’re mainly focused on building a routine.

Kraminkin added: Pokémon GO achieved that without people clearly noticing positive behavioral changes because they were so focused on the fun elements of the game. Similarly, we first built Sleepagotchi as a game and want people to have fun while building and following their sleep routines. ”

Karatkou is a computer vision engineer specializing in iOS applications and previously worked on large applications for sports clubs in Europe.

“What started as a side project to gamify sleep quickly found an active community in Japan and around the world. They reported that conditions had improved, which allowed us to build the product further and distribute it to more users,” Kraminkin said.

Sleepagotchi became popular in Asia during closed alpha testing in mid-2022 and has built an active and passionate user base in Japan, Taiwan and South Korea. The app was featured as Product of the Day on the popular Product Hunt platform, a website used to share and discover innovative products.

The company has 15 people.

“Sleepagotchi sits at the intersection of gamification, incentivized health behaviors and community building. It will change the way we approach our goals and the way we collaborate and compete in gamification.

This funding round will provide Sleepagotchi with resources for product development and initial scaling. The seed round was completed in September 2022, but is now announced as Sleepagotchi enters a more general testing phase in the app stores. Sleepagotchi was founded in his 2022 and is based in Cambridge, Massachusetts.