good sleep sells relaxers with stretchy apparel that it claims use a cocoon-like design to improve customers’ sleep.- It claims to have the same effect as swaddling a newborn baby.
- All judges refused to fund Coezy Sleep, calling it “nonsense,” “dangerous,” and “ineligible.”
India ‘ at present.
Among many novel products and unique ventures,
Founded by Hardik
According to the founders, it’s a common practice to wrap newborn babies in cloth and rock them to sleep. Relaxers claim to do the same for adults. A relaxing relaxer that wraps around the body using stretchy material. Jado Ki Jappi (Magical Embrace), claim Rathore.
However, Shark Tank India did not embrace the brand despite being a startup that sold products worth Rs 1.05 crore in 20 days. The startup started selling its products a month before he filmed the episode (August 2022). Founded in late 2021.
A $400 million industry worldwide
Mr Rathore argued that while the concept is well known abroad, the benefits of compression therapy have not yet been explored in India. Western countries are already adapting to it,” he said.
Rathore is a mechanical engineer who previously struggled with stress, anxiety and insomnia. On a tour to Istanbul, he was introduced to weighted blankets and compression sheets and fell asleep. Before starting Coezy, he worked at Tata and Byju’s for four years.
“India is the second sleep-deprived country. One in four Indians face sleep problems and 14% suffer from extreme anxiety and depression because of it. or deep touch, Jado Ki Jappi (magical hug),” said Rathore, who is from Birwala, on Shark Tank India Season 2.
Demonstrations leading to layoffs
In Shark Tank India, he demanded Rs.
“The fairness you provided makes me want to cry. No one offers such high equity on this show. Thank you brother, thank you.”
Rathore demoed product to shark Anupam
“The product is terrible. The compression for me felt stuffy while I was trying the product. I felt like I was dying,” Mittal said.
“What if you want to pee?” Mittal asked Rathor. The founder explained that it can lift relaxers. However, if the user wants to stay on the toilet for a long time, then everything should be removed.
Mittal also enjoyed trying the product. “I will certainly come, but I will not sleep with you,” he told Rathore, who called his product partner. Whatever your partner is, let us know in advance,” Mittal quipped.
Bansal said, “What is this product? claimed no.
“It will take time for the fit and form factor of this product to take shape in India.
“I have seen these products at Walmart in the US. increase.
“Why are you wrapping an adult?”
Mital has also refused to fund the startup. “I think this Vahiyad (nonsense). If this is true, why do babies come out of the womb? If you want to transition into adulthood, you have to leave these things behind,” he said.
Mittal added that he was puzzled that the company’s logo alluded to pregnancy rather than depicting a sleep company.
boAt co-founder Aman Gupta withdrew, asking the founders to “understand the consumer, close shop and do something else.”
judge
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