Research Initiative Launched to Better Understand Business Needs of Healing Professionals Amid Growing Mental Health Crisis
New York, January 24, 2023 /PRNewswire/ — Tango Publishing, Inc., creators of YourTango.com, and YourTango Experts, the B2B arm supporting healing professionals, announce the results of an initial survey into the perspectives and needs of healers and helpers Did. His 200 practitioners from a variety of disciplines attended, including qualified therapists and wellness coaches in his space.
This survey provides insight into how practitioners manage key aspects of their business: from marketing pain points to their biggest business challenges.
Referrals are important – 83% of respondents use referrals to acquire customers. Only 21% of them reported social media, and 1% said telemedicine platforms were effective in attracting new customers.
Increased demand post-pandemic – 46% of respondents confirmed that practice sizes have increased compared to pre-pandemic. Sixty-seven percent of those who provided counseling or therapy were likely to have experienced an increase.
Specialty Affects Growth – Healing Specialist Specializing in Grief and Loss. Marriage and Family; Anxiety and Depression had the largest increases in Business, whereas Career His Guidance, Entrepreneurship, and Life His Coaching Professionals reported a significant decrease in the size of their work. reporting.
Need more balance – Respondents spent an average of 5 hours $240 36% each month claim to dislike this requirement, marketing their business. Time management, overwhelm, and self-care remain key challenges for most healing professionals.
YourTango Experts has served thousands of healing professionals for over 12 years. Empowering our members to thrive with unique data, ongoing education, marketing support, professional networking and more, we drive innovation and empower practitioners to make a positive difference in the lives of millions of patients. I’m here.
“I am very pleased to offer a platform that is particularly well suited to serve the needs of healing practitioners. Andrea Miller, CEO and Founder of YourTango. “There are mental health and relationship crises in our country. Supporting the needs of therapeutic professionals, the key people on the front lines of the fight to heal our society, is paramount to helping us all live healthier lives. ”
About Your Tango
Purpose-driven and impact-focused, YourTango is the #1 publisher focused on love and relationships, mental health and personal development, reaching 50 million people per month. Its platform includes users, brands, healers, and the world’s leading community of professionals to connect and engage where it matters most: the heart.
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SOURCE Tango Shoten Co., Ltd.