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Do you find it relaxing to watch strangers sleep? Do you like being woken up by high-pitched sounds, or would you rather be shocked? These days, some people answer yes to all of the above. They’re sleep streamers, people who sleep with their cameras in front of their beds while live-streaming their sleep for their viewers, indulging their more dastardly instincts… not shutting up.
Who wouldn’t want to make money while sleeping? In the early days, Sleep Streamer made that dream a reality. They crawled into bed, turned on the streaming station (a mobile phone with a tripod in place), and recorded their sleep for several hours. People who saw them sleeping, many of them locked in their rooms due to the COVID-19 pandemic, found that seeing someone else asleep made them feel relaxed, relieve insomnia, and find peace. Sleep streamers didn’t make much money, but when they woke up, they could read the thousands of messages their followers left in the middle of the night. Mattresses and pillows as sponsors business began to recover. That’s what sleep streaming was like in 2020 when it was all the rage, but today, you have to monetize your streams from the ground up. To do that, the sleep streamer must wake up its viewers in the loudest, loudest, wackiest ways possible, as many times as they are willing to pay. . “The more chaos, the better. Audiences love chaos,” he says Jakey Boehm.
Boehm is a 28-year-old Australian Tiktoker with over 1 million followers and a leader in interactive sleep streaming. According to Wired, wall street journal, he can earn $35,000 a month without leaving his bed. Every night at 10pm, he puts on his pajamas and goes to bed, dims the lights and he starts a TikTok live, hoping to meet his global audience. Viewers around the world want to see him asleep and try to wake him up with different games throughout the night.
With the camera pointed at his bed, he tries to sleep, but thousands of people pay to wake him up. During the broadcast, hundreds of viewers buy virtual gifts to disturb his sleep with lights, noise and loud music. One of the “gifts” features Jack Nicholson’s character saying, “It’s Johnny! It’s a video game and Boehm is the target. Whoever can wake him up in the flashiest way possible wins.” For $, you can type a message into a chat room that the bot will shout into Boehm’s ear, and for $2, you’ll get virtual glasses that chirp “Chrissy, get up!” (Quote from the popular show Stranger Things on TikTok). For $95, you can shock him via a bracelet he wears on his wrist. For $380, viewers can turn on all the devices in his room for his five minutes and cause a lot of commotion. That price includes alerting all his TikTok users so they can peek into his Boehm room. This torture continues until 5:20 am. At that point, Boehm turns off his live stream, edits the content, goes back to bed around 6:30 a.m., and sleeps until noon.
Boehm has enhanced what it has to offer for the entertainment of its audience. He doesn’t want to bore them while he sleeps. At first, his followers only had access to his printers, but now Boehm has a much more sophisticated setup. For paying enough money, viewers can activate his bubble machine in his room or place an inflatable doll on his bed.
In exchange for a restless night, Böhm keeps a portion of the money fans have invested in gifts. He wants to use his earnings to buy a home and support mental health charities.
The spectacle of seeing people sleeping is nothing new to digital culture. In 1964, Andy Warhol released the movie “Sleep,” in which his lover John Giorno takes his 5 hours and 20 minutes of sleep. In 2004, the National Portrait Gallery in London exhibited a video art called David by artist Sam Taylor his Johnson. In this piece, a shirtless young Beckham was shown taking his 107 minute nap.
Why do we love watching other people sleep? Apparently, in the same way that yawning is contagious, seeing someone sound asleep can help induce sleep. We only have two short years to study whether we give or not, but some sleep and hypnosis experts like David Spiegal believe that we are social creatures programmed to empathize. I believe there is. Please help us to be at peace.
Successful sleep streamers don’t disclose their exact earnings, with the exception of Boehm’s figures from Wired and The Wall Street Journal. However, we know that having a sponsor will bring you more income. This is more common in quiet streams where mobs don’t try to wake the streamer. (but requires more sacrifices) will make less money, but doing two live streams a month will make enough to pay your bills and rent. On TikTok, Twitch and YouTube he has 1.4 million followers, says his year-old streamer Mikkel Nielsen. Wired.
According to Erin Duffy, author of the book, (not) get paid to do what you love I’m also an expert in social media economics, but these revenue models are volatile and can cause problems. What’s more, the rapid success of the first sleep streamers may attract other creators who don’t have similar fortunes, sacrificing quality of life at a fraction of the cost, Duffy believes that sleep streaming is a micro-niche. believes in his content online. Only those who have probably already established themselves can reap the financial rewards. When they first came out, they took advantage of trends and had a ready-made audience ready to jump into the next internet he trend at any moment.
