Apple launches new content to power Fitness+ subscriptions.
what’s happening: The company recently announced the fifth season of Time to Walk, as well as a sleep-focused extension in the meditation category and a new modality, kickboxing.
Why it means: Since its launch in December 2020, Apple has consistently built a library of highly produced health and fitness media. And after expanding his Fitness+ to all iPhones this fall, Apple is staying up-to-date with content and embracing top trends in wellness.
dream-like. From Calm’s Sleep Stories and Headspace Sleepcasts, to Oura’s Sleep Sounds and Chris Hemsworth’s Narrated Hyperice nighttime readings, content designed to help you close your eyes and improve is growing as part of the $500 billion sleep economy doing.
By comparison, Apple’s Sleep content joins nine other themes in meditation, with new practices added each week. For beginners or first-time meditators, guided programs teach techniques to “quiet the mind,” “visualize rest,” and “appreciate the day.”
boxing boom. Fitness+’s new kickboxing workout complements its already sizeable collection of HIIT and total body cardio routines. But it’s on time.
Kickboxing and cardio shadow boxing workouts have been on the rise since the 2010s. Picking up momentum again, Liteboxer and Les Mills are stepping into his VR ring, and studios like Mayweather Boxing, Rumble and 9Round have signed international expansion deals.
Future plans: Device-agnostic digital content will play a big role in the hybrid future of fitness. Even as Netflix joins fitness streaming with Nike Training Club, Apple wants its unique experiences to be one-of-a-kind, from talent to music to the wearable’s long-awaited integration with his VR headset. thinking about.
