Sleep is the new rock and roll, according to Anya Hindmarch. why? Well, because “everyone is talking.”
Fashion designers aren’t wrong: a good night’s sleep is one of the most sought-after things.In 2009, sex was voted life’s “greatest little pleasure,” according to sleepypeople.com In a study conducted by , only 1 in 10 women would prefer sex to a few extra minutes of sleep.
That’s why Hindmarch’s new concept store, Anya’zzz, is a self-proclaimed “love letter to all sleepers.” From January 7th she’ll head to her quiet Chelsea shop until February 12th. Transformed into a chic sleeping retreat with plush sofas, cloud-like curtain draping and decadent details.
Centered around Anya Hindmarch’s new Sleep Capsule collection featuring plush Eye Silk pajamas and a matching silk pillowcase and eye mask, the flagship store will feature a range of activities centered around getting a better night’s ticket will also be held.
Don’t miss the conversation between Russell Foster, Professor of Circadian Neuroscience, and Anya Hindmarch (January 30). There are no drop-in sessions with the Bronte Clinic either. The Bronte Clinic offers personalized advice on how to improve your sleep (January 23rd). Also, book a consultation with therapist and sleep coach Sarah Herwild on January 17 to learn mindfulness tips to help you snooze.
Featuring a king-size bed for weary shoppers to take a nap and guest compilations of best-in-class sleep products — wearable sleep-tracking technology, ultra-comfortable bedding, books, lighting, supplements, and think new Try-gen alarm clock, this event should not sleep.
Anya’zzz will be open from January 7th to February 12th, 2023. For more information and reservations, please visit: anyahindmarch.com.
