The no-fly travel agency that wants to take you the scenic route

Byways founders wish to capitalise on rising need for flight-free vacations, and to promote the virtues of sluggish travel

The majority of people booking through Byway have a sustainable motivation, stated Jones, but some do not– they just wish to go on an overland holiday and for someone to book it for them..

Undeterred, Jones decided to reboot the idea of a travel firm. The idea was to alter how we take a trip while making the sector more sustainable post-Covid. It has a few journeys running in Europe this summertime which will depend on travel limitations being raised.

In addition to restoring a bygone way of seeing the world, Jones wants to capitalise on the modern motion to decrease flying to save the planet (as exhibited by Swedens flight pity movement and the politer Flight Free UK project). Its launch comes as Europe revives old sleeper trains to provide a more sustainable option to flying.

Six months on, does she still believe it was a great concept? “Surprisingly, yes,” says Jones, who is working with due to increasing need. “Bookings have actually been flying in.”.

Main image: The Jacobite steam train crosses the Glenfinnan viaduct in Scotland. Credit: Adam Gavlak.

Undeterred, Jones chose to reboot the idea of a travel company. The idea was to alter how we travel while making the sector more sustainable post-Covid. The outcome is Byway, which offers customized and off-the-peg travel plans that are flight free.

” There are a lot of people who are prepped and primed to do this sort of travel and simply required somebody to make it easy for them, which is really what were trying to do,” states Jones..

It was a curious decision, despite Covid. Travel agents were struggling before the pandemic, as Skyscanner and other travel websites democratised vacation reservations. Border closures hammered the final nail in the casket for stalwarts such as STA Travel.

Subscribe.

Stop doomscrolling. Start solution-seeking.

Get all the top stories of progress provided to your door 4 times a year, with Positive News magazine in print. Subscribe now to get the uplifting brand-new April-June issue.

Travel agents were having a hard time before the pandemic, as Skyscanner and other travel websites democratised holiday reservations. Border closures hammered the final nail in the coffin for stalwarts such as STA Travel.

” We seem like the minute for sluggish travel is now,” states Jones.

We wait the concept that travelling through the world is much better than flying over it, said Jones. Image: Jp Valery.

The majority of Byways schedules remain in the UK. It has a few trips running in Europe this summer season which will depend upon travel limitations being lifted. Post-pandemic, there are plans to offer trips even more afield..

” We stand by the principle that taking a trip through the world is better than flying over it,” says Jones. “There is simply such romanticism and happiness in journeys that go through.”.

” I do not believe Ive ever seen a lot of raised eyebrows.” Feline Jones assesses her decision to give up a stable job and launch a travel bureau in November 2020– midway through the second UK lockdown– when the height of many peoples travel aspirations was a trip to the park..

About the author